BE A VOICE. NOT AN ECHO.
It's time for you to
ICONIC BRAND
BE A VOICE. NOT AN ECHO.
Your Iconic Brand is a promise.
It’s a promise of an experience people will have when they encounter you and the work that you do.
It’s your brilliance, it's how you are different.
And that brand should be articulated in everything you do, it doesn’t turn on and off - I am my brand and my brand is me.
And YOU get to shape that narrative.
I believe your brand should be so authentic to who you are that it draws your tribe to you.
And it's just up to you to uncover it, to make it crystal clear, to make it so appealing that it's undeniable….
and to share it with the world….
And I can show you how….
I believe a brand should be so real, so appealing that when you walk into a room it begins speaking for you.
An ICONIC Brand:
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Rises above the noise in a crowded market place.
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Is so identifiable and authentic that those that are supposed to work with you, when they hear your message, they self select themselves as your client.
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Allows your audience to know without a shadow of a doubt that they don’t just want, but they need to work with you.
And it doesn't matter if you’re just getting started and want to make sure you come out the gate winning, or whether you’re established and want to break through to the next level, understanding and maximizing your iconic brand message is the fastest and easiest way to distinction in business success.
My name is Brandi Mitchell and I am a brand producer. That means I help people to identify their iconic brand, shape their iconic brand's story, and turn it into a bankable brand with blockbuster box office sales through their branded products and programs, opening the flood gates to new doors of opportunity.
From creatives to entrepreneurs, authors and coaches to industry pioneers and influencers, I love seeing people play BIG with their brand, look the part, and enjoy living life exploring the what's possible in their lives.
When you show up as your ICONIC brand, the world will take notice
A Special Invitation from Brand Producer and ICONIC Brand System Creator
i·con·ic brand
Famously and distinctively representing the essence of who you are while illuminating the promise of an experience you provide.
ICONIC Brands have impacted the world and created their own movements....
Steve Jobs, Oprah Winfrey, Diddy, Prince, Michael Jackson, Tracy Ellis-Ross are a few of my favorite iconic brands.
Iconic brands shift culture, they are iconic because they represent and stand for something - they are impactful and influence.
They live their lives out loud, and we watch them and want to come to their party....
Whether it's their sheer genius, business acumen, game-changing product, fashion, vision, or philanthrophic heart...
We feel them, we admire them.
For being themselves, their brilliant self.
And you can be ICONIC in your lane too.
You can stand out in your industry in your own special, authentic way.
DIFFERENT IS THE NEW STANDARD.
WHY
ICONIC Brand?
Why having an ICONIC Brand is more important today than it's ever been…
Right now, at any moment., you can find thousands of people all professing to be gurus of something.
I mean the internet is flooded with "experts".
For the entrepreneur and business owner, it's becoming harder to gain and keep the attention of your ideal clients because of all the noise.
So in a cyber world of millions of websites, videos, and ads, what's gonna make you stand out from the crowd?
What's going to make people cut through all the fluff and see the value of who you are and what you do?
It's surely not gonna happen if you're cloning someone else. You need to be different.
Because your ideal client is waiting for the real you to show up – and show up BIG as their solution.
And it all starts with creating your ICONIC Brand.
WHO IS ICONIC BRAND™ FOR?
Entrepreneurs, Coaches, Consultants, & Sales Professionals
Service Professionals, and Creatives
Corporate
Leaders & Executives
Influencers, Moguls, Industry Pioneers,
Entertainment Executives
What You Will Learn In ICONIC BRAND
Personal Branding
BUILD AN AUTHENTIC BRAND
THAT STANDS OUT
Discover your Brand Archetype, which perfectly captures your spirit, personality and passion, transforming YOU into an authentic brand you can instantly use to launch this exciting new direction in your business
Marketing
LEARN HOW TO TALK ABOUT WHAT YOU DO IN YOUR MARKETING SO IT ATTRACTS YOUR IDEAL CLIENTS
Curate your perfect audience by understanding how to use specific words and messages in your marketing so that your brand stays consistent and memorable.
Unique Value
BUILD AN ICONIC & BANKABLE BRAND
Identify your unique brilliance and use it as a powerful catalyst for focusing your gifts and talents on your most profitable actions
Increase Your Credibility
BUILD A CREDIBLE BRAND THAT LEADS TO MORE SALES AT PREMIUM PRICES
Step into a whole new level of expert status, authenticity, and results in your business using the power of your brand.
Leverage your brand to increase your fees and attract high-paying, ideal clients (who will know you are a perfect match, and be happy to pay for that!)
“Brandi truly made me embody the question: What if I thought of "myself" as a Brand? Yes... It unfolded with Brandi Mitchell . I unleashed my inner passion and was guided as to how to define, refine and monetize my message.
Carrie Salone,
McDonald’s owner, Philanthropist, Speaker, Entrepreneur
The ICONIC Brand Curriculum
There’s a unique part of you that many business owners mistakenly believe they have to hold back. Coaching together, you’ll discover your Brand Archetype, which unlocks the powerful, instantly recognizable presence within you that’s a client-attraction and opportunity magnet.
During our ICONIC Branding VIP Session you will receive your very own assessment utilizing the Branding with Archetypes™ System – which has helped hundreds of entrepreneurs create rich and authentic brands that identifies who they are and magnetically attracts attention, opportunities and a steady flow of ideal clients.
We will create your ICONIC Brand through provoking exercises to help you get clear on your brand so you can attract clients who place high value on the services you offer and are therefore willing and ready to invest in you.
Guided by your Brand Archetypes, you will receive:
ASSESSMENT: Your own tailored Branding with Archetypes™ Assessment.
ICONIC BRAND GUIDE which you’ll use constantly across all elements of your business to ensure you are consistently being on-brand.
TRAINING : In-depth audio/video training modules to help you absorb what you’re learning, and truly understand how to apply the strategies and tactics you’ll discover inside ICONIC Brand
TOOLS & RESOURCES: A downloadable, editable “book” of each module’s teachings. (we’ll even tell you how long each module takes, so you can carve time out of your busy day to complete each one)
LIVE Q& A CALLS: PLUS 4 Q&A calls with me to answer your questions through your ICONIC Brand experience.
INDUSTRY & PROFESSIONAL EXPERIENCE: We have walked it out, helped others do the same, and worked on top tier speakers, coaches, and celebs. Simply put you CAN'T say BRANDING without saying Brandi, I mean come on, it's in my name! You’re also getting 20+ years of image, branding. marketing. storytelling expertise delivered in a clear, proven method.
MODULE 1 - DISCOVER YOUR BRAND ARCHETYPE
Discover your Brand Archetype, which perfectly captures your spirit, personality and passion, transforming YOU into an authentic brand you can instantly use to launch this exciting new direction in your business
MODULE 2 - CREATING YOUR ICONIC BRAND EXPERIENCE GUIDE
Incorporating your brand archetype, we will now build your ICONIC Brand Guide and experience through a step by step process to move from identifying your unique brilliance, packaging your brand promise, and crafting your unique messaging that you can use throughout your marketing both online and in person making you unforgettable. This will save you countless hours and energy communicating who you are and knowing how to deliver the best of you and what you do consistently and in a way that it makes you top of mind.
MODULE 3 - DISCOVER AND DEFINE YOUR AUDIENCE & TRIBE
Curate your perfect audience by understanding how to use specific words and messages in your marketing so that your brand stays memorable and magnetizing - drawing your ideal client straight to you. You'll learn who to stop working with, who to start working with, and how to authentically present what you do so that your ideal client and tribe will step up and say "yes, you are my solution" which will lead to more sales and profit. Knowing your audience, also called niche is how you work smarter and NOT harder.
MODULE 4 - HOW TO LIVE YOUR ICONIC BRAND: WEAVING YOUR BRAND THROUGH YOUR BIZ, LOOK, AND MARKETING
Now that you have your ICONIC Brand all set, it's time to implement and live it, look the part, and launch it! In this module you will learn how to weave all of what you've learn into your current business and brand and create brand touch points so that every way someone encounters you - be it online, in person, or through ambassadors of your ICONIC Brand and employees - you will remain consistent and authentic and always ICONIC.
The ICONIC Brand Curriculum
YOUR ICONIC BRAND EXPERIENCE GUIDE
LAUNCHING, LIVING & LOOKING LIKE YOUR ICONIC BRAND
YOUR ICONIC BRAND AUDIENCE & TRIBE
YOUR ICONIC BRAND ARCHETYPE
MODULE 1
MODULE 3
MODULE 2
MODULE 4
There’s a unique part of you that many business owners mistakenly believe they have to hold back. In the Iconic Brand System, you’ll discover your Brand Archetype, which unlocks the powerful, instantly recognizable presence within you that’s a client-attraction and opportunity magnet.
In ICONIC Brand you will receive your very own assessment utilizing the Branding with Archetypes™ System – which has helped hundreds of entrepreneurs create rich and authentic brands that identifies who they are and magnetically attracts attention, opportunities and a steady flow of ideal clients.
This program is composed of 4 Modules, and training guides that will lead you to create your ICONIC Brand through provoking exercises which will help you get clear on your brand so you can attract clients who place high value on the services you offer and are therefore willing and ready to invest in you.
In each your modules, guided by your Brand Archetypes, you will receive:
ASSESSMENT: Your own tailored Branding with Archetypes™ Assessment.
ICONIC BRAND GUIDE which you’ll use constantly across all elements of your business to ensure you are consistently being on-brand.
4 CONTENT RICH MODULES : In-depth audio/video training modules to help you absorb what you’re learning, and truly understand how to apply the strategies and tactics you’ll discover inside ICONIC Brand
COURSE WORK DELIVERED THROUGH TOOLS & RESOURCES: A downloadable, editable “book” of each module’s teachings. (we’ll even tell you how long each module takes, so you can carve time out of your busy day to complete each one)
2 ONE ON ONE COACHING CALLS WITH BRANDI MITCHELL
4 LIVE GROUP Q& A CALLS: PLUS 4 Q&A calls with me to answer your questions through your ICONIC Brand experience.
INDUSTRY & PROFESSIONAL EXPERIENCE: We have walked it out, helped others do the same, and worked on top tier speakers, coaches, and celebs. Simply put you CAN'T say BRANDING without saying Brandi, I mean come on, it's in my name! You’re also getting 20+ years of image, branding. marketing. storytelling expertise delivered in a clear, proven method.
How Branding Changed My Business
For years I have been called "the secret sauce" that the top speakers, entrepreneurs, and influencers call when they want to take their brand to the next level.
People refer clients to me that are amazing already, but need a strong brand that represents their "next level". One that matches where they are going - NOT were they've been.
My philosophy has always been "Look the Part to Get the Role", in fact that's the title of my book and program. And it came from my Grandmother who told me that you should always present yourself for where you want to be because your image speaks volumes without you saying a word.
What I came to learn from my many years of grooming some the nations top celebrities, and even more so recently after creating, marketing. and releasing my first film independently, is that it is not optional that you be masterful in the way that you represent your brand and tell your story in everything that you do. People don't buy products, they buy people and their story; and your brand is part of that story.
I learned that it is in your uniqueness that you can go through major doors and gain tremendous momentum - standing out from the pack - and allowing your message to be heard.
With my clients, and projects I take the same approach; I always start with the question "How can I brand and tell this story in a way that will make great impact and place them to the front of the line? How can I make them ICONIC?"
Why am I telling you this? Because I want those that will dare to take the leap to have access to the same secrets that drive my business and private clients to achieve visibility, amazing opportunities, and an ICONIC brand that turns into a profitable business.
My 20+ years of maintaining the images of celebrities and game-changers, my 7+ years of being the pioneer in visual branding as well as my knack for storytelling being a producer and director has equipped me with the skills to teach anyone the exact steps to take you from a face in the crowd to top of mind allowing you to attract opportunities and create "raving fans" also known as your tribe that are excited and grateful to be able to work with you.
ICONIC BRAND SYSTEM - 4 Content Rich Modules
Course work delivered through worksheets, tools & resources
ASSESSMENT: Your own tailored Branding with Archetypes™ Assessment.
2 – One on One ICONIC Brand Strategy Coaching Sessions with
Brandi Mitchell
4 - LIVE Content Intensive Group Coaching Calls
ICONIC Brand Guide
OVERVIEW OF THE PROGRAM
In ICONIC Brand You'll Learn How To:
-
Build an ICONIC Brand that allows you to step into a whole new level of expert status, authenticity, and results in your business using the power of your brand.
-
Discover your Brand Archetype, which perfectly captures your spirit, personality and passion, transforming YOU into an authentic brand you can instantly use to stand out in your industry.
-
Confidently market yourself and your message so that it becomes magnetizing.
-
Identify your unique brilliance and use it as a powerful catalyst for focusing your gifts and talents on your most profitable actions
-
Curate your perfect audience by understanding how to use specific words and messages in your marketing so that your brand stays consistent and memorable.
-
Leverage your brand to increase your fees and attract high-paying, ideal clients (who will know you are a perfect match, and be happy to pay for that!)
Are you ready to create your own powerful, influential and authentic ICONIC Brand so you can attract a steady flow of ideal clients and opportunities who are ready to hire and partner with you?